Previous
Quiet: The Power of Introverts in a World

Quiet: The Power of Introverts in a World by Susan Cain (Author)

 795 1,095
Next

Find Your Why by Simon Sinek (Author)

 475 775
Find Your Why

Influence, New and Expanded by Robert B Cialdini (Author)

 1,095 1,395

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

Add to Wishlist
Add to Wishlist
Trust Badge Image
Description

Description

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof 
  • Liking 
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Additional information

Additional information

Weight 0.5 kg
Dimensions 20 × 12 × 2 cm
Author

Robert B Cialdini

Print

Digital Printed

Cover

Paperback, hardcover

Pages

528

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Influence, New and Expanded by Robert B Cialdini (Author)”

Your email address will not be published. Required fields are marked *

Got Question? Call us 24/7!
Stay connected by subscribing to our updates and never miss the latest news!

newsletter

receive the latest updates, offers, and news directly in your inbox.

    All rights reserved. © BOOKPOINT 2025 Unauthorized use or duplication is prohibited.