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The Adweek Copywriting Handbook by Joseph Sugarman (Author)

 805 1,105

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Description

Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success

Additional information

Additional information

Weight 0.3 kg
Dimensions 20 × 12 × 2 cm
Author

Joseph Sugarman

Print

Digital Printed

Cover

Paperback, hardcover

Pages

363

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